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TV is Not the First or Second Screen – it is THE Screen
A recent article published on Gigaom has been seeing a lot of circulation on ‘the Twitters’ the last few days: “Forget second-screen apps. Today, the TV is the second screen“. While the author – who...
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Transmedia Extensions for URLs Within TV Shows
On occasion, TV shows and movies will incorporate web URLs into their program or film with varying degrees of prominence. With the overwhelming majority of television viewers watching with a second...
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Defiance and Syfy Have Built a Winning Digital Combination
For most summer TV shows, once the season has finished airing and the final day of San Diego Comic-Con has passed there isn’t much to talk about other than new production photos and a re-run marathon....
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Showtime SHO Sync Second Screen Experience
The 2013 Emmys are coming up on Sept. 22 and Showtime’s hit show “Homeland” cleaned up with 11 nominations in major categories, the most in the network’s history for a single show. Not included in that...
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Your Apps are the Problem, Not the Second Screen Itself
Yesterday, articles about two different network executives speaking at industry conferences hit my Twitter feed within maybe an hour of one another. While both focused on the topic of second screen...
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Game of Thrones HBO GO Enhanced Digital Experience Review
While it may not get the most recognition, the relatively new “Best Interactive Program” is certainly an interesting Emmy category to watch. The 2013 Emmy winners have already been selected, but I...
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JARVIS Iron Man 3 Second Screen Experience Review
When we think of second screen app executions, television shows are generally the first types that come to mind. While not as common as TV versions, movies have been making strides into the companion...
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Team Coco Second Screen Experience Review
As a continuation from a couple of recent posts, I wanted to take a closer look at another 2013 Emmy nomination in the Best Interactive Program category: “The Team Coco Sync Multi-Screen Experience”...
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The Nightmare Before Christmas Disney Second Screen Live Review
On October 18, Disney released their Second Screen Live theatrical follow-up to “The Little Mermaid“, Tim Burton’s stop-motion classic “The Nightmare Before Christmas”. I was unable to make it to the...
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Evolving the Roku from Passive Hardware to Active Platform
Roku has sold more than 5 million devices since launching in 2008. The first connected TV peripheral device now boasts more movies than any other streaming player with over 1,000 channels and 31,000...
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Augmented Reality and the Second Screen with Augo
When people think about Atlanta companies, names like Coca-Cola, CNN, Turner, The Home Depot, and Delta are usually the first ones to come to mind. Often overlooked is the Atlanta technology startup...
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Review of the Syfy Sync Second Screen and Syfy Now Viewing Apps
Syfy launched their “Syfy Now” on demand streaming app last August. The latest version of the app, which launched at the end of January, added an interesting new feature taking the connected TV mobile...
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The Tonight Show Starring Jimmy Fallon Second Screen App Review
Not only did the physical filming location for change with the passing of The Tonight Show torch from Jay Leno to Jimmy Fallon, the digital experiences did as well. To coincide with the premiere of The...
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TBS & Target Second Screen Site Lets Viewers Shop Cougar Town
Whenever marketers start talking about how to monetize the second screen, the usual tactics are tossed around: synced ads, brand integration (“presented with”), and couch commerce (t-commerce). The...
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